Redhead visitors of Redhead Days Tilburg in front of Mercure Hotel Tilburg Centrum in the centre of Tilburg

Sleep in the heart of the city

Stay in the heart of Tilburg city centre

From 28 to 30 August 2026, Tilburg turns into the international capital of red hair. Thousands of redheads and enthusiasts come together for Redhead Days: a unique international festival full of meetings, photography, music, creativity, activities and celebration. Visitors from more than 80 countries travel to Tilburg for the occasion.

Would you like to experience the whole weekend? Stay right in the centre of Tilburg at Mercure Hotel Tilburg Centrum, within walking distance of Spoorpark, the city centre and all the bars and restaurants.

Terrace in the centre of Tilburg close to Mercure Hotel Tilburg Centrum during Redhead Days

From festival to hotel – in the centre of Tilburg

During a festival weekend, the last thing you want is to travel back to a hotel far outside the city every time. Mercure Hotel Tilburg Centrum is located right in the centre of Tilburg, so you can easily combine the festival with everything the city has to offer.

Spend the day at Redhead Days, then grab a seat on a terrace, go out for dinner, join the pub crawl or explore Tilburg’s city centre – and head back to your hotel afterwards. No hassle, just enjoy Tilburg.

Program component of the Redhead Days in the Spoorpark in Tilburg

You won't want to miss this during Redhead Days 2027

The Redhead Days will take place from Friday, August 27 through Sunday, August 29, 2027. The main part of the program will take place in Spoorpark.

A few moments to put in your calendar now:

Friday, August 27
The Redhead Days begin with the official Kick-Off Party from 8:00 PM.

Saturday, August 28
Festival day in Tilburg, with the well-known Redhead Days Pubcrawl in the evening from 7:00 PM.

Sunday, August 29
At 1:00 PM, the large group photo will take place with natural redheads from all over the world. The official color for the 2026 group photo is Burgundy / Bourgondy.

Comfortable hotel room at Mercure Hotel Tilburg Centrum

Why Mercure Tilburg Centrum?

Redhead Days is not just about the festival grounds. It’s a whole weekend of Tilburg. Which is exactly why a hotel right in the city is so appealing.

At Mercure Tilburg Centrum you’ll find:

  • A central location in the heart of Tilburg
  • The city centre right on your doorstep
  • Restaurants, cafés and terraces within walking distance
  • A comfortable room after a long festival day
  • An extensive breakfast buffet
  • Free wifi
  • The ideal base for a full weekend in Tilburg
Group photo of redhead visitors during Redhead Days Tilburg

From group photo to Tilburg conviviality

On Sunday at 1pm, redheads from all over the world come together for the famous group photo. But your weekend doesn’t have to end there.

Combine Redhead Days with a visit to Tilburg, discover the bars and restaurants in the city centre, and make it a full weekend with friends or family.

After all: if you’re travelling all the way to Tilburg, you might as well make a weekend of it.

Visitors and fans enjoying Redhead Days together in Tilburg

Everyone is welcome at Redhead Days

No red hair? No problem.

The organisers explicitly state that Redhead Days is open to redheads, family, friends and fans alike. The festival itself is free to attend; a fee only applies to certain activities and parties.

Redhead Days Tilburg 2027

What are the Redhead Days in Tilburg?

The Redhead Days are an international festival for redheads, their family, friends, and fans, held annually in Tilburg. Visitors from more than 80 countries come to the event for meetups, photography, music, creativity, and celebration. The festival is free to attend; only certain activities and parties require a fee.

When do the Redhead Days Tilburg 2027 take place?

The Redhead Days Tilburg 2027 will take place from August 27 to 29. The program begins Friday evening with the Kick-Off Party and ends on Sunday with the famous group photo at 1:00 PM.

Where is the best place to stay during the Redhead Days in Tilburg?

For the Redhead Days, it is best to stay right in the center of Tilburg, so you can easily combine the festival with the city’s hospitality venues and atmosphere. Mercure Hotel Tilburg Centrum is located in the heart of Tilburg, within walking distance of Spoorpark and the city center.

How far is Mercure Hotel Tilburg Centrum from Spoorpark?

Mercure Hotel Tilburg Centrum is within walking distance of Spoorpark, where most of the Redhead Days program takes place. This allows you to easily walk back and forth between the festival and your hotel.

Is the group photo of the Redhead Days accessible to everyone?

Yes. The large group photo on Sunday at 1:00 PM is open to all redheads from around the world. Even without red hair, you are very welcome at the Redhead Days: the festival is explicitly accessible to family, friends, and fans.

Book your hotel for Redhead Days Tilburg

Redhead Days is an international event that draws visitors from dozens of countries to Tilburg. Would you like to stay right in the city centre and experience the whole weekend? Book your room at Mercure Hotel Tilburg Centrum in good time.

28 – 30 August 2026 | Tilburg

For the current programme, tickets and practical information, visit the official website of Redhead Days Tilburg.

Front facade of Mercure Hotel Tilburg Centrum in the centre of Tilburg